Alisa Alexander

Built Olga Kuznetcova's social media presence from the ground up to over 3.4 million followers — developing every layer of the ecosystem that got her there.

• Social media positioning and growth strategy
• Viral and educational content format development
• Creative direction and on-site filming
• Short-form video concepts, hooks and scripts
• Content planning and production systems
• Offer positioning and promotional campaigns
• Oversight of social media and business processes

Retainer strategy and creative direction filming — developing the brand's social media direction and producing short-form content on-site.

• Social media strategy and content positioning
• Content pillars and recurring format development
• On-site creative direction and vertical video capture
• Directing team members and talent on camera
• Finding visually strong angles and moments
• Content beyond traditional event documentation

Full event coverage with real-time creative direction — capturing the speech, ceremony, candid moments, and everything worth posting in between.

• Three hours of on-site content capture
• Coverage of speech, ceremony, behind-the-scenes, and guest interactions
• Multiple angles and short-form video opportunities
• Real-time creative direction throughout
• Guidance for Reels filmed before and after the event
• Strategy for what to be filmed & creative direction